Last week, a friend asked me to be a second shooter for a wedding that she was shooting. I agreed because I like seeing how other photographers handle situations, especially ones as stressful as a wedding.
When I arrived, it was about eleven in the morning, and the bride and groom were about to have their “First Look,” an intimate moment where they see each other for the first time before the wedding. After we took pictures of that, we did the typical bride and groom poses.
At this time, it was no later than noon, the absolute worst time of the day for pictures because the sun is straight above, creating harsh shadows on faces. I watched my friend take pictures of them and constantly wondered how she was getting good pictures, if any. She took pictures of them and their families for at least an hour.
As we were leaving for the church, I finally had a chance to ask how she was getting good pictures with the awful light. “I’m not,” she said.
Then it hit me. I thought she was getting good pictures because she was so confident while she was doing it. Not once did she say that the light was bad. She constantly told them how good the photos were turning out. I realized that one of my biggest mistakes is telling my clients when a photo doesn’t look good.
It’s so simple. Tell your clients the photos are good, and they’ll believe they’re good. Tell them they’re bad, and they’ll wonder why they hired you in the first place.